Brisbane’s iconic heritage-listed Inchcolm Hotel underwent extensive refurbishment in late 2014, and we aligned their brand with the building’s 1920's construction and neo-georgian roots. It was vital that the Inchcolm brand paid homage to its rich history, and inspired by the terrazzo at the building’s entrance, we crafted custom typography for the logotype. 
The New Inchcolm Hotel and Suites has a diverse and facinating backstory in the lives of the site's first occupants, the extraordinary Dr Jack Thomson and his socialite wife (circa 1870s). Dr Thomson was something of a genuis - he was a cross-field medical expert, Astrologist, co-founder of the university of Queensland and St John's Ambulance service, prominent freemason, RAC motor club member and sleuth. Mrs Thomson was a vibrant character of the time as well, appearing over 400 times in the newspapers as a prominent socialite. The building itself also holds many stories within its walls, as does the Scottish Isle of Inchcolm, from which the hotel draws its name. 
We created a suite of saddle-stiched ‘read-me’ books to be left around the hotel, each holding anecdotes about the building’s past, from the stories of Dr Jack Thomson, right down to the heritage-listed elevator. The Socialites Bar and Thomson’s Reserve restaurant also pay tribute to Dr Jack Thomson and his wife, and in keeping with the roaring twenties feel, we named the function rooms after popular dances of the time period – The Charleston and The Foxtrot. Custom, contemporary Art Deco typography speaks to the time period without making the function rooms feel antiquated.    
The New Inchcolm Hotel and Suites is a distinctly boutique hotel, a hidden-gem, and a destination within itself.

Gold – PICA - Illustration
Gold – PICA - Typography
Silver – PICA - Identity
Bronze – BADC - Identity

Creative Director – Jack Perlinski
Art Director – Stephen Younger
Strategist – Paul Martyna
Finished Artist – Craig Skipworth

© DAIS 2015. All rights reserved.

We are always open to meeting new talent and if you would like to be part of a team who embraces fresh thinking to create success, then send us your brand story via
Back to Top